Florence Municipal Airport serves general aviation with a lighted, 3,000-foot runway at the airport. Across the street is a growing industrial park. Local jobs relate primarily to tourism, commercial fishing and light manufacturing.

Florence, Oregon is a town for young people. Florence and the nearby community of Mapleton provide schooling for nearly 2,000 students. Florence is also home to a branch of the Lane Community College where students young and old can pursue a secular education or take advantage of Lane's extensive arts program. Unlike many Oregon communities that experienced population decreases during the 80's, Florence has been, and is expanding.

Florence Oregon is a retirement town. Over 50 percent of its 7300 + residents have chosen it as home for their senior years. Many of these tend to be active seniors, participating in community singing, travel clubs, nature study groups and volunteer work in government and social services. Other enhancements to retirement include a modern acute care hospital with a growing staff of physicians and a new public library on a prominent downtown site.

Florence Oregon is a commercial center serving an area-wide population of nearly 19,000. It is accessible by highway, sea and air. There are department stores, a community college, a winter concert series, and a taxi service.

Florence, Oregon is a lake town. Over a dozen fresh water lakes serve anglers, boaters and swimmers. It is a tourist town. Restaurants and lodging abound. Whether one's recreational bent calls for sand, surf, golf course, lakeshore, or deep forest, realization is close at hand.

Why Florence Oregon? Because Florence Oregon is the type of town you would really like to be.